Almost every CMO has an AI programme. Most are buying speed, not growth
Boston Consulting Group (BCG) research shows 96% of chief marketing officers running active AI initiatives. Yet 42% admit their teams use the tools only as personal assistants for individual tasks. Only the top third have built AI agents into core workflows
Written by Musa Kalenga, CEO, Brave Group | 10/19/2026 11:33:00 AM