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Stop overestimating AI and get the most out of your creative efforts

GenAI has quickly become the go-to tactical tool to boost digital marketing efficiencies, with half of recently surveyed companies saying they used it to create content, and a further 45% saying they used AI to brainstorm content concepts and ideas.

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Buckle up. Retailers should prepare for business unusual this peak

As the retail calendar barrels toward Black Friday and the festive season, brands are bracing for what may be the most volatile and unpredictable peak period in recent memory.

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Sustainability becomes more urgent as consumers vote with their wallets

Despite the growing cost of living, PwC research shows that consumers are willing to pay a 9.7% sustainability premium, and NYU Stern says products marketed as sustainable grew 2.7x faster than products that weren’t.

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How to break the data deadlock to unlock marketing profits

Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to collect data, they are often neglecting building marketing intelligence.

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The call is coming from inside the house. How to overcome silos to fast-track profits

The biggest operational challenge facing today’s marketing leaders isn't creativity or strategy — it's organisational fragmentation.

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