The biggest operational challenge facing today’s marketing leaders isn't creativity or strategy — it's organisational fragmentation.
The belief that safety equates to success is a misconception that continues to plague digital marketing departments. This outdated mindset is suffocating innovation, strangling brand potential and prejudicing profits.
The ability to effectively measure and leverage information can make or break an organisation's success.
Traditionally, marketing has been viewed as a necessary expense rather than a strategic driver of business success. However, in response to growing economic uncertainty and the disruptive impact of emerging technologies, a new approach is emerging.
The role of marketing has undergone a profound transformation in recent years. Once viewed as a cost center, marketing must now prove its ability to drive tangible business growth and profitability.