Jessica Jacobs, Incubeta's MD: Northern Europe, looks at the expected 2025 agendas for global CMOs, with some surprising opportunities.
The global marketing technology (martech) landscape is seeing significant growth as brands turn to technology to help drive performance and profits.
The prevailing economy has seen a seismic shift in consumer behaviour and retailers hoping to cash in on the rapidly approaching shopping holidays will need to take a critical look at their strategies.
Heading up digital marketing efforts in the financial services sector is not easy right now.
Digital marketing depends on rapidly evolving technology, constantly shifting user expectations, and the burden of privacy regulations can make it challenging for marketing leaders to keep pace.