GEO and AEO are two closely related but distinct disciplines. And if you are a CMO hoping to compete in the answer economy, understanding how they differ and how to design for both is becoming increasingly urgent.
While SA has no standalone AI law just yet, global regulations, such as the EU’s AI Act, will apply the moment South African campaigns touch overseas audiences.
By adding behavioural economics to the power of advanced mix marketing modelling (MMM), CMOs are now able to move beyond channel‑level optimisation to design offers, messages and experiences that shifts behaviour and changes outcomes in real time.
Advanced MMM allows CMOs to see which channels, combinations and spend levels actually move the needle
Marketing still lags other departments in using AI tools in decision-making. But for most marketers, the problem is no longer data scarcity, it’s that they are drowning in numbers and starved for decisions.