While the benefits of data-driven creative (DDC) should be obvious to any marketing leader, many South African brands are struggling to get their DDC projects over the line.
International Digital Marketing Partner, Incubeta, has announced the appointment of Jaco Lintvelt as the new Managing Director of Incubeta Africa.
Incubeta’s Wendy Case, Johan Walters, and Julien Fiévez unpack Google’s vision and also share their insight on how local companies should be shifting their operations to be competitive.
By neglecting their feeds, CMOs are leaving hundreds of thousands of rands on the table as the most carefully constructed digital commerce strategies fail to deliver on their true potential.
Marketing professionals of outperforming brands understand that data goes far beyond simply understanding the customer. Data-driven strategies help target audiences with the right content, at the right time and on the right channel.