Advanced MMM helps CMOs justify their decisions — and move the profit needle
Issued by Incubeta, 3/24/2026 11:35:00 AM
Advanced MMM allows CMOs to see which channels, combinations and spend levels actually move the needle
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CMOs drowning in data, starved for decisions
Issued by Incubeta, 3/5/2026 8:00:00 AM
Marketing still lags other departments in using AI tools in decision-making. But for most marketers, the problem is no longer data scarcity, it’s that they are drowning in numbers and starved for decisions.
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Incubeta appoints Adam Woods as Global Chief Product Officer
Issued by Incubeta, 2/23/2026 9:00:00 AM
Incubeta, the leading AI outcomes agency, has announced the appointment of Adam Woods as Global Chief Product Officer.
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SA brands must guard against paid media 'workslop'
Issued by Incubeta, 2/19/2026 8:00:00 AM
When it comes to improving paid media outcomes, throwing AI at existing problems without the necessary insight and experience, is adding to the growing problem of “workslop”.
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Marketing Mix Modelling Is shifting from experimental to essential in SA
Issued by Incubeta, 2/12/2026 12:00:00 AM
Local brands are following the US lead, where more than half of marketers use Marketing Mix Modelling (MMM) and 49% say they will be investing in it in the year ahead.
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Six trends to help CMOs bridge human intent with machine execution in 2026
Issued by Incubeta, 1/20/2026 1:26:00 PM
We stand at the threshold of the ‘Agentic Turn’, a shift as significant as the dawn of the Internet. To stay competitive, marketing will require a strategic restructure.
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A human-centred GEO strategy will guide brands into an AI-driven future
Issued by Incubeta, 12/3/2025 8:00:00 AM
Brands must ensure that platforms and bots can find them, cite them, and up-rank them, making Generative Engine Optimisation (GEO) a vital addition to existing SEO and SEM efforts.
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Fast tracking youth development in digital marketing requires industry action
Issued by Incubeta, 10/21/2025 9:00:00 AM
Digital marketing sits at the nexus of a number of rapidly evolving industries including technology, finance, and even healthcare, all of which are urgently looking for young professionals unafraid of the relentless change due to tech advancements.
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Incubeta acquires RocketSource to expand human-centred AI capabilities
Issued by Incubeta, 9/10/2025 9:50:00 AM
Acquisition expands Incubeta’s AI offerings, combining behavioural science and performance expertise to help marketers drive sustainable growth.
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Stop overestimating AI and get the most out of your creative efforts
Issued by Incubeta, 8/21/2025 9:32:00 AM
GenAI has quickly become the go-to tactical tool to boost digital marketing efficiencies, with half of recently surveyed companies saying they used it to create content, and a further 45% saying they used AI to brainstorm content concepts and ideas.
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