Using better measurement to unlock the real value of your marketing efforts
Issued by Incubeta, 4/23/2025 9:00:00 AM
The ability to effectively measure and leverage information can make or break an organisation's success.
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How the profit-driven marketer can unlock growth with Outperform Marketing
Issued by Incubeta, 4/2/2025 9:00:00 AM
Traditionally, marketing has been viewed as a necessary expense rather than a strategic driver of business success. However, in response to growing economic uncertainty and the disruptive impact of emerging technologies, a new approach is emerging.
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The new digital dilemma: Proving marketing’s value in a profit-driven world
Issued by Incubeta, 3/12/2025 9:00:00 AM
The role of marketing has undergone a profound transformation in recent years. Once viewed as a cost center, marketing must now prove its ability to drive tangible business growth and profitability.
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Obstacles and opportunities for South African CMOs
Issued by Incubeta, 2/26/2025 10:13:00 AM
From the ongoing saga of Google's third-party cookie deprecation to the rapid rise of AI and the continued squeeze on marketing budgets, CMOs and their agency partners have had to navigate some choppy waters recently.
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Lessons from abroad: Looking at the global CMO agenda
Issued by Incubeta, 2/11/2025 10:36:00 AM
Jessica Jacobs, Incubeta's MD: Northern Europe, looks at the expected 2025 agendas for global CMOs, with some surprising opportunities.
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The Martech revolution: Navigating the future of marketing in South Africa
Issued by Incubeta, 12/3/2024 10:33:00 AM
The global marketing technology (martech) landscape is seeing significant growth as brands turn to technology to help drive performance and profits.
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Use Black Friday to set your business up for success with these 7 insights
Issued by Incubeta, 9/19/2024 7:00:00 AM
The prevailing economy has seen a seismic shift in consumer behaviour and retailers hoping to cash in on the rapidly approaching shopping holidays will need to take a critical look at their strategies.
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Financial service companies have unique digital marketing challenges to overcome
Issued by Incubeta, 9/6/2024 10:00:00 AM
Heading up digital marketing efforts in the financial services sector is not easy right now.
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What’s wrong with digital marketing? And how can we effect real change?
Issued by Incubeta, 7/31/2024 4:51:00 PM
Digital marketing depends on rapidly evolving technology, constantly shifting user expectations, and the burden of privacy regulations can make it challenging for marketing leaders to keep pace.
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Complex feed optimisation needs a precision approach
Issued by Incubeta, 5/28/2024 10:23:00 AM
With many businesses inspired by Amazon opening its doors, now is the time to design and implement a great feeds strategy.
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