Why data-driven creative projects fail and 3 steps to ensure success
Issued by Incubeta, 4/17/2024 2:22:00 PM
While the benefits of data-driven creative (DDC) should be obvious to any marketing leader, many South African brands are struggling to get their DDC projects over the line.
Read More
Jaco Lintvelt appointed as the new Managing Director of Incubeta Africa
Issued by Incubeta, 4/11/2024 9:31:00 AM
International Digital Marketing Partner, Incubeta, has announced the appointment of Jaco Lintvelt as the new Managing Director of Incubeta Africa.
Read More
Local marketers must gear up for big privacy and AI changes
Issued by Incubeta, 2/29/2024 8:00:00 AM
Incubeta’s Wendy Case, Johan Walters, and Julien Fiévez unpack Google’s vision and also share their insight on how local companies should be shifting their operations to be competitive.
Read More
Local brands are neglecting feed management and it’s costing them big
Issued by Incubeta, 12/6/2023 8:00:00 AM
By neglecting their feeds, CMOs are leaving hundreds of thousands of rands on the table as the most carefully constructed digital commerce strategies fail to deliver on their true potential.
Read More
Data-driven creative — when marketing is indistinguishable from magic
Issued by Incubeta, 11/8/2023 10:26:00 AM
Marketing professionals of outperforming brands understand that data goes far beyond simply understanding the customer. Data-driven strategies help target audiences with the right content, at the right time and on the right channel.
Read More
Unlocking your future in digital marketing with Incubeta's Digital Academy
Issued by Incubeta, 11/1/2023 10:28:00 AM
At Incubeta South Africa, we're thrilled to introduce our 2024 Digital Academy, a 12-month programme designed to empower aspiring professionals with the skills they need to thrive in the ever-evolving world of digital marketing.
Read More
Local brands ignoring the obvious while chasing shiny, new tech
Issued by Incubeta, 10/17/2023 8:30:00 AM
Technology is helping global retailers reinvent themselves. Offering an exciting blend of cutting edge digital technology and traditional strategies, smart tech is helping retailers attract new customers.
Read More
Eight tips to make the most out of Black Friday 2023
Issued by Incubeta, 9/15/2023 8:13:00 AM
A brutal series of interest rate hikes and an uncomfortably high inflation rate have left South African consumers hesitant to spend on anything but the essentials.
Read More
Amazon is seasoned at regulatory complexity and SA is no different
Issued by Incubeta, 8/29/2023 9:31:00 AM
While the latest Takealot Competition Commission ruling seems unlikely to affect Amazon's long-term African expansion plans, the remedial actions could well impact the growth of the local e-commerce industry.
Read More
CompCom’s remedial actions for Google could hurt big brands
Issued by Incubeta, 8/14/2023 8:56:00 AM
The Competition Commission’s stance on Google’s search dominance will afford many small companies a unique opportunity.
Read More