Marketing Mix Modelling Is shifting from experimental to essential in SA
Issued by Incubeta, 2/12/2026 12:00:00 AM
Local brands are following the US lead, where more than half of marketers use Marketing Mix Modelling (MMM) and 49% say they will be investing in it in the year ahead.
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Six trends to help CMOs bridge human intent with machine execution in 2026
Issued by Incubeta, 1/20/2026 1:26:00 PM
We stand at the threshold of the ‘Agentic Turn’, a shift as significant as the dawn of the Internet. To stay competitive, marketing will require a strategic restructure.
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A human-centred GEO strategy will guide brands into an AI-driven future
Issued by Incubeta, 12/3/2025 8:00:00 AM
Brands must ensure that platforms and bots can find them, cite them, and up-rank them, making Generative Engine Optimisation (GEO) a vital addition to existing SEO and SEM efforts.
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Fast tracking youth development in digital marketing requires industry action
Issued by Incubeta, 10/21/2025 9:00:00 AM
Digital marketing sits at the nexus of a number of rapidly evolving industries including technology, finance, and even healthcare, all of which are urgently looking for young professionals unafraid of the relentless change due to tech advancements.
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Incubeta acquires RocketSource to expand human-centred AI capabilities
Issued by Incubeta, 9/10/2025 9:50:00 AM
Acquisition expands Incubeta’s AI offerings, combining behavioural science and performance expertise to help marketers drive sustainable growth.
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Stop overestimating AI and get the most out of your creative efforts
Issued by Incubeta, 8/21/2025 9:32:00 AM
GenAI has quickly become the go-to tactical tool to boost digital marketing efficiencies, with half of recently surveyed companies saying they used it to create content, and a further 45% saying they used AI to brainstorm content concepts and ideas.
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Buckle up. Retailers should prepare for business unusual this peak
Issued by Incubeta, 7/30/2025 11:07:00 AM
As the retail calendar barrels toward Black Friday and the festive season, brands are bracing for what may be the most volatile and unpredictable peak period in recent memory.
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Sustainability becomes more urgent as consumers vote with their wallets
Issued by Incubeta, 7/23/2025 10:20:00 AM
Despite the growing cost of living, PwC research shows that consumers are willing to pay a 9.7% sustainability premium, and NYU Stern says products marketed as sustainable grew 2.7x faster than products that weren’t.
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How to break the data deadlock to unlock marketing profits
Issued by Incubeta, 7/7/2025 9:00:00 AM
Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to collect data, they are often neglecting building marketing intelligence.
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The call is coming from inside the house. How to overcome silos to fast-track profits
Issued by Incubeta, 5/21/2025 9:07:00 AM
The biggest operational challenge facing today’s marketing leaders isn't creativity or strategy — it's organisational fragmentation.
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