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Why data-driven creative projects fail and 3 steps to ensure success

Issued by Incubeta, 4/17/2024 2:22:00 PM
While the benefits of data-driven creative (DDC) should be obvious to any marketing leader, many South African brands are struggling to get their DDC projects over the line.
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Jaco Lintvelt appointed as the new Managing Director of Incubeta Africa

Issued by Incubeta, 4/11/2024 9:31:00 AM
International Digital Marketing Partner, Incubeta, has announced the appointment of Jaco Lintvelt as the new Managing Director of Incubeta Africa.
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Local marketers must gear up for big privacy and AI changes

Issued by Incubeta, 2/29/2024 8:00:00 AM
Incubeta’s Wendy Case, Johan Walters, and Julien Fiévez unpack Google’s vision and also share their insight on how local companies should be shifting their operations to be competitive.
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Local brands are neglecting feed management and it’s costing them big

Issued by Incubeta, 12/6/2023 8:00:00 AM
By neglecting their feeds, CMOs are leaving hundreds of thousands of rands on the table as the most carefully constructed digital commerce strategies fail to deliver on their true potential.
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Data-driven creative — when marketing is indistinguishable from magic

Issued by Incubeta, 11/8/2023 10:26:00 AM
Marketing professionals of outperforming brands understand that data goes far beyond simply understanding the customer. Data-driven strategies help target audiences with the right content, at the right time and on the right channel.
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Unlocking your future in digital marketing with Incubeta's Digital Academy

Issued by Incubeta, 11/1/2023 10:28:00 AM
At Incubeta South Africa, we're thrilled to introduce our 2024 Digital Academy, a 12-month programme designed to empower aspiring professionals with the skills they need to thrive in the ever-evolving world of digital marketing.
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Local brands ignoring the obvious while chasing shiny, new tech

Issued by Incubeta, 10/17/2023 8:30:00 AM
Technology is helping global retailers reinvent themselves. Offering an exciting blend of cutting edge digital technology and traditional strategies, smart tech is helping retailers attract new customers.
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Eight tips to make the most out of Black Friday 2023

Issued by Incubeta, 9/15/2023 8:13:00 AM
A brutal series of interest rate hikes and an uncomfortably high inflation rate have left South African consumers hesitant to spend on anything but the essentials.
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Amazon is seasoned at regulatory complexity and SA is no different

Issued by Incubeta, 8/29/2023 9:31:00 AM
While the latest Takealot Competition Commission ruling seems unlikely to affect Amazon's long-term African expansion plans, the remedial actions could well impact the growth of the local e-commerce industry.
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CompCom’s remedial actions for Google could hurt big brands

Issued by Incubeta, 8/14/2023 8:56:00 AM
The Competition Commission’s stance on Google’s search dominance will afford many small companies a unique opportunity.
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