The AI compliance reality facing SA brands
Issued by Incubeta, 5/13/2026 12:29:00 PM
While SA has no standalone AI law just yet, global regulations, such as the EU’s AI Act, will apply the moment South African campaigns touch overseas audiences.
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Unlocking profits by integrating behavioural economics with advanced MMM
Issued by Incubeta, 4/23/2026 10:28:00 AM
By adding behavioural economics to the power of advanced mix marketing modelling (MMM), CMOs are now able to move beyond channel‑level optimisation to design offers, messages and experiences that shifts behaviour and changes outcomes in real time.
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Advanced MMM helps CMOs justify their decisions — and move the profit needle
Issued by Incubeta, 3/24/2026 11:35:00 AM
Advanced MMM allows CMOs to see which channels, combinations and spend levels actually move the needle
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CMOs drowning in data, starved for decisions
Issued by Incubeta, 3/5/2026 8:00:00 AM
Marketing still lags other departments in using AI tools in decision-making. But for most marketers, the problem is no longer data scarcity, it’s that they are drowning in numbers and starved for decisions.
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Incubeta appoints Adam Woods as Global Chief Product Officer
Issued by Incubeta, 2/23/2026 9:00:00 AM
Incubeta, the leading AI outcomes agency, has announced the appointment of Adam Woods as Global Chief Product Officer.
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SA brands must guard against paid media 'workslop'
Issued by Incubeta, 2/19/2026 8:00:00 AM
When it comes to improving paid media outcomes, throwing AI at existing problems without the necessary insight and experience, is adding to the growing problem of “workslop”.
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Marketing Mix Modelling Is shifting from experimental to essential in SA
Issued by Incubeta, 2/12/2026 12:00:00 AM
Local brands are following the US lead, where more than half of marketers use Marketing Mix Modelling (MMM) and 49% say they will be investing in it in the year ahead.
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Six trends to help CMOs bridge human intent with machine execution in 2026
Issued by Incubeta, 1/20/2026 1:26:00 PM
We stand at the threshold of the ‘Agentic Turn’, a shift as significant as the dawn of the Internet. To stay competitive, marketing will require a strategic restructure.
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A human-centred GEO strategy will guide brands into an AI-driven future
Issued by Incubeta, 12/3/2025 8:00:00 AM
Brands must ensure that platforms and bots can find them, cite them, and up-rank them, making Generative Engine Optimisation (GEO) a vital addition to existing SEO and SEM efforts.
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Fast tracking youth development in digital marketing requires industry action
Issued by Incubeta, 10/21/2025 9:00:00 AM
Digital marketing sits at the nexus of a number of rapidly evolving industries including technology, finance, and even healthcare, all of which are urgently looking for young professionals unafraid of the relentless change due to tech advancements.
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