The Martech revolution: Navigating the future of marketing in South Africa
Issued by Incubeta, 12/3/2024 10:33:00 AM
The global marketing technology (martech) landscape is seeing significant growth as brands turn to technology to help drive performance and profits.
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Use Black Friday to set your business up for success with these 7 insights
Issued by Incubeta, 9/19/2024 7:00:00 AM
The prevailing economy has seen a seismic shift in consumer behaviour and retailers hoping to cash in on the rapidly approaching shopping holidays will need to take a critical look at their strategies.
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Financial service companies have unique digital marketing challenges to overcome
Issued by Incubeta, 9/6/2024 10:00:00 AM
Heading up digital marketing efforts in the financial services sector is not easy right now.
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What’s wrong with digital marketing? And how can we effect real change?
Issued by Incubeta, 7/31/2024 4:51:00 PM
Digital marketing depends on rapidly evolving technology, constantly shifting user expectations, and the burden of privacy regulations can make it challenging for marketing leaders to keep pace.
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Complex feed optimisation needs a precision approach
Issued by Incubeta, 5/28/2024 10:23:00 AM
With many businesses inspired by Amazon opening its doors, now is the time to design and implement a great feeds strategy.
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Retail media a key consideration for any Amazon play
Issued by Incubeta, 5/10/2024 10:33:00 AM
After the long-awaited soft launch of Amazon, many local brands will be accelerating their e-commerce strategies. However, too few brands have properly considered how to include a solid retail media strategy to support their efforts.
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Four reasons why CFOs love data-driven creative
Issued by Incubeta, 4/25/2024 10:41:00 AM
The first quarter is already behind us. For digital marketers who started the year on tighter budgets, the next eight months loom large as they try to achieve their strategic objectives with fewer resources than they had last year.
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Why data-driven creative projects fail and 3 steps to ensure success
Issued by Incubeta, 4/17/2024 2:22:00 PM
While the benefits of data-driven creative (DDC) should be obvious to any marketing leader, many South African brands are struggling to get their DDC projects over the line.
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Jaco Lintvelt appointed as the new Managing Director of Incubeta Africa
Issued by Incubeta, 4/11/2024 9:31:00 AM
International Digital Marketing Partner, Incubeta, has announced the appointment of Jaco Lintvelt as the new Managing Director of Incubeta Africa.
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Local marketers must gear up for big privacy and AI changes
Issued by Incubeta, 2/29/2024 8:00:00 AM
Incubeta’s Wendy Case, Johan Walters, and Julien Fiévez unpack Google’s vision and also share their insight on how local companies should be shifting their operations to be competitive.
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