Stop overestimating AI and get the most out of your creative efforts
Issued by Incubeta, 8/21/2025 9:32:00 AM
GenAI has quickly become the go-to tactical tool to boost digital marketing efficiencies, with half of recently surveyed companies saying they used it to create content, and a further 45% saying they used AI to brainstorm content concepts and ideas.
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Buckle up. Retailers should prepare for business unusual this peak
Issued by Incubeta, 7/30/2025 11:07:00 AM
As the retail calendar barrels toward Black Friday and the festive season, brands are bracing for what may be the most volatile and unpredictable peak period in recent memory.
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Sustainability becomes more urgent as consumers vote with their wallets
Issued by Incubeta, 7/23/2025 10:20:00 AM
Despite the growing cost of living, PwC research shows that consumers are willing to pay a 9.7% sustainability premium, and NYU Stern says products marketed as sustainable grew 2.7x faster than products that weren’t.
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How to break the data deadlock to unlock marketing profits
Issued by Incubeta, 7/7/2025 9:00:00 AM
Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to collect data, they are often neglecting building marketing intelligence.
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The call is coming from inside the house. How to overcome silos to fast-track profits
Issued by Incubeta, 5/21/2025 9:07:00 AM
The biggest operational challenge facing today’s marketing leaders isn't creativity or strategy — it's organisational fragmentation.
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Stop optimising your mistakes: Why brave creative is the key to marketing's future
Issued by Incubeta, 5/14/2025 9:00:00 AM
The belief that safety equates to success is a misconception that continues to plague digital marketing departments. This outdated mindset is suffocating innovation, strangling brand potential and prejudicing profits.
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Using better measurement to unlock the real value of your marketing efforts
Issued by Incubeta, 4/23/2025 9:00:00 AM
The ability to effectively measure and leverage information can make or break an organisation's success.
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How the profit-driven marketer can unlock growth with Outperform Marketing
Issued by Incubeta, 4/2/2025 9:00:00 AM
Traditionally, marketing has been viewed as a necessary expense rather than a strategic driver of business success. However, in response to growing economic uncertainty and the disruptive impact of emerging technologies, a new approach is emerging.
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The new digital dilemma: Proving marketing’s value in a profit-driven world
Issued by Incubeta, 3/12/2025 9:00:00 AM
The role of marketing has undergone a profound transformation in recent years. Once viewed as a cost center, marketing must now prove its ability to drive tangible business growth and profitability.
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Obstacles and opportunities for South African CMOs
Issued by Incubeta, 2/26/2025 10:13:00 AM
From the ongoing saga of Google's third-party cookie deprecation to the rapid rise of AI and the continued squeeze on marketing budgets, CMOs and their agency partners have had to navigate some choppy waters recently.
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