Stop overestimating AI and get the most out of your creative efforts
GenAI has quickly become the go-to tactical tool to boost digital marketing efficiencies, with half of recently surveyed companies saying they used it to create content, and a further 45% saying they used AI to brainstorm content concepts and ideas.
Written by Vanessa Bolosier, Creative Strategy Director - Global | 8/21/2025 9:32:00 AM