Industry experts on local market needs and the localisation of international brands in SA.
Listen to what the Best In Class Campaign Team has to say about the local market needs in South Africa, and international brands' willingness to localise campaigns.
MediaCom SA's hard work on campaigns for Coca-Cola and Old Spice has reaped great rewards.
Imraan Rajab, COO of MediacomSA, shares his thoughts on adaptation as the key to growth.
MediaCom South Africa won awards for Best Integrated Marketing Campaign, Community Management, and Most Viral Campaign.