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What marketers keep getting wrong about Black Friday

Penquin's Strategy Director, Thando Mxosa, talks on how brands have turned Black Friday into an echo chamber of sameness, calling for marketers to reconnect with real South African consumer behaviour and rebuild strategy with honesty, humanity, and courage.

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In praise of ma: Why doing nothing might be your best idea yet

A thoughtful exploration by Maria Berrios-Carter, our Creative Director — Copy, on how embracing intentional pauses and quiet moments can unlock deeper creativity and stronger ideas in a fast-paced industry.

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Why creative risk-taking is essential for advertising success

In a crowded market, Penquin CEO Veronica Moleele makes a bold case for why creative risk-taking isn't reckless — it's the secret to work that truly resonates and delivers results.

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Five questions to ask yourself before setting 2026 goals

Insights from Penquin’s HR Director, Annemie Burger — truly meaningful 2026 goals start with honest self-reflection, intentional choices, and defining success on your own terms.

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Leading through crisis with calm, clarity, and confidence

In times of crisis, Penquin Co-MD Mandy Davis shares how calm, clarity, and people-first leadership can turn disruption into resilience — and build trust that lasts.

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