Award-winning premium gin brand Ginologist has appointed Penquin, as its strategic brand and communications partner to support its next phase of growth.
Nicole Glover, Executive Creative Director — Digital at Penquin, explores whether digital marketing’s obsession with optimisation has made brands less memorable and why the future belongs to work that feels more human, emotional and distinctive.
Veronica Moleele, CEO of Penquin, explains why real ROI is built through long-term partnership, trust, and brand thinking that plays the long game.
Sean Devlin, Business Development Director at Penquin, explains why brands unlock stronger strategic value, better creative work and more meaningful business results when they treat agencies as true partners rather than suppliers.
Annemie Burger, HR Director at Penquin, unpacks why mid-year fatigue is hitting employees hard and shares practical ways to reset energy, focus and wellbeing before burnout takes over.