Penquin’s Strategy Director, Thando Mxosa, argues that true marketing success in 2026 will come from understanding human motivation and the ‘why’ behind behaviour, not just obsessing over data and dashboards.
Penquin's ECD — Digital, Nicole Glover reveals why Gen Z is quietly muting brands that say the right things but fail to live their values in 2026.
Penquin’s Senior Brand Manager, Shanna Davis, challenges the myth of the January reset, reminding brands that long-term growth is built through strategic consistency, not constant reinvention.
Penquin's Ryan Nofal breaks down the forces that reshaped how South African brands connect, compete and stay relevant heading into 2026.
Penquin's Strategy Director, Thando Mxosa, talks on how brands have turned Black Friday into an echo chamber of sameness, calling for marketers to reconnect with real South African consumer behaviour and rebuild strategy with honesty, humanity, and courage.