Mandy Davis, Managing Director at Penquin, explores why brands need to humanise how they communicate about artificial intelligence in order to build trust, manage perception and protect long-term reputation in an era of rapid technological change.
Penquin announces a strong period of agency growth, marked by strategic new hires across client service, digital, media, creative and HR, strengthening its capabilities and expanding its capacity to continue delivering impactful work for clients.
Michelle Swart, Head of Digital and Social Media at Penquin, reveals why glossy influencer campaigns are losing their grip in 2026 as brands shift budgets toward creators who bring real trust, cultural relevance, and genuine community connection.
Veronica Moleele, CEO of Penquin, shares why leading with unreasonable hospitality has become one of the agency’s most powerful differentiators and a driver of lasting client relationships.
Neill Robertson, Client Service Director at Penquin, unpacks the hard truth about what clients will demand from agencies in 2026, and the costly habits they will no longer tolerate.