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Why creative risk-taking is essential for advertising success

Veronica Moleele, CEO of Penquin, challenges brands to abandon safe, forgettable advertising and embrace bold, purposeful creative risk-taking as the key to breaking through and driving real business impact.

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Why 2026 marketing success lies in the ‘why,’ not the ‘what’

Penquin’s Strategy Director, Thando Mxosa, argues that true marketing success in 2026 will come from understanding human motivation and the ‘why’ behind behaviour, not just obsessing over data and dashboards.

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Why Gen Z is quietly switching off brands that don’t walk the talk

Penquin's ECD — Digital, Nicole Glover reveals why Gen Z is quietly muting brands that say the right things but fail to live their values in 2026.

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The myth of the January reset: Why strategic consistency, not reinvention, builds stronger brands

Penquin’s Senior Brand Manager, Shanna Davis, challenges the myth of the January reset, reminding brands that long-term growth is built through strategic consistency, not constant reinvention.

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How marketing changed in 2025 and what it means for brands

Penquin's Ryan Nofal breaks down the forces that reshaped how South African brands connect, compete and stay relevant heading into 2026.

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