The myth of the January reset: Why strategic consistency, not reinvention, builds stronger brands
Issued by Penquin, 1/30/2026 9:00:00 AM
Penquin’s Senior Brand Manager, Shanna Davis, challenges the myth of the January reset, reminding brands that long-term growth is built through strategic consistency, not constant reinvention.
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How marketing changed in 2025 and what it means for brands
Issued by Penquin, 12/15/2025 12:00:00 PM
Penquin's Ryan Nofal breaks down the forces that reshaped how South African brands connect, compete and stay relevant heading into 2026.
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What marketers keep getting wrong about Black Friday
Issued by Penquin, 11/26/2025 9:00:00 AM
Penquin's Strategy Director, Thando Mxosa, talks on how brands have turned Black Friday into an echo chamber of sameness, calling for marketers to reconnect with real South African consumer behaviour and rebuild strategy with honesty, humanity, and courage.
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In praise of ma: Why doing nothing might be your best idea yet
Issued by Penquin, 11/25/2025 9:00:00 AM
A thoughtful exploration by Maria Berrios-Carter, our Creative Director — Copy, on how embracing intentional pauses and quiet moments can unlock deeper creativity and stronger ideas in a fast-paced industry.
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Why creative risk-taking is essential for advertising success
Issued by Penquin, 11/24/2025 10:00:00 AM
In a crowded market, Penquin CEO Veronica Moleele makes a bold case for why creative risk-taking isn't reckless — it's the secret to work that truly resonates and delivers results.
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Five questions to ask yourself before setting 2026 goals
Issued by Penquin, 11/19/2025 12:00:00 PM
Insights from Penquin’s HR Director, Annemie Burger — truly meaningful 2026 goals start with honest self-reflection, intentional choices, and defining success on your own terms.
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Leading through crisis with calm, clarity, and confidence
Issued by Penquin, 10/29/2025 12:00:00 AM
In times of crisis, Penquin Co-MD Mandy Davis shares how calm, clarity, and people-first leadership can turn disruption into resilience — and build trust that lasts.
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Pitching for people: The role of empathy in the sales process
Issued by Penquin, 10/28/2025 9:00:00 AM
Penquin’s Sean Devlin shares why empathy is the secret weapon in sales — turning pitches into partnerships by focusing on the people behind the brief.
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Why mentorship is the non-negotiable skill accelerator for 2025
Issued by Penquin, 10/27/2025 9:00:00 AM
Mentorship is no longer a nice-to-have — it is the ultimate growth accelerator for 2025, empowering connection, confidence, and future-ready leadership across every generation.
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Penquin appoints Thando Mxosa as Strategy Director to drive bold strategic growth
Issued by Penquin, 10/16/2025 8:30:00 AM
Penquin has appointed Thando Mxosa as Strategy Director to lead the agency’s strategic vision, deepen insight-driven creativity, and drive bold, future-focused growth.
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