The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
In a world overloaded with content and cynicism, Andrion van der Merwe, Head of Production at Penquin, reveals why brands that lead with purpose, optimism and genuine human connection are winning attention where others are being ignored.
Written by Penquin, | 9/9/2026 12:00:00 PM