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Publicis’ Pete Little appointed Vice Chairperson of the Creative Circle

Publicis Groupe Africa Chief Creative Officer Pete Little has been appointed Vice Chairperson of the Creative Circle, the non-profit industry body that champions creative excellence in South Africa.

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Machine’s Director of Specialist Content & Communications appointed IFICA’s acting President

The Institute for Internal Communication Africa (IFICA) has announced that its Founding President, Adesh Chetram, has chosen to step down in his operational capacity and will join IFICA’s Advisory Board.

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Publicis Groupe Africa launches CSI pilot programme with Soma Foundation to equip unemployed youth with future-ready digital skills

Publicis Groupe Africa, in partnership with the Soma Foundation, has launched a CSI pilot programme introducing young people to robotics, artificial intelligence (AI) and coding, aimed at equipping unemployed youth with practical, future-ready digital skills.

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Machine celebrates major wins at the 2025 Pendoring Awards for Spotify

Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple wins across Film, Radio, OOH and Craft categories for Spotify’s ‘Khuphuka Nathi’ campaign.

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Influence or illusion

Influencer marketing has matured from a niche experiment into a multibillion-dollar force. By 2025, global creator spend has exceeded $30 billion and in South Africa nearly two-thirds of brands plan to increase their influencer budgets this year.

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