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Machine’s Director of Specialist Content & Communications appointed IFICA’s acting President

The Institute for Internal Communication Africa (IFICA) has announced that its Founding President, Adesh Chetram, has chosen to step down in his operational capacity and will join IFICA’s Advisory Board.

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Publicis Groupe Africa launches CSI pilot programme with Soma Foundation to equip unemployed youth with future-ready digital skills

Publicis Groupe Africa, in partnership with the Soma Foundation, has launched a CSI pilot programme introducing young people to robotics, artificial intelligence (AI) and coding, aimed at equipping unemployed youth with practical, future-ready digital skills.

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Machine celebrates major wins at the 2025 Pendoring Awards for Spotify

Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple wins across Film, Radio, OOH and Craft categories for Spotify’s ‘Khuphuka Nathi’ campaign.

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Influence or illusion

Influencer marketing has matured from a niche experiment into a multibillion-dollar force. By 2025, global creator spend has exceeded $30 billion and in South Africa nearly two-thirds of brands plan to increase their influencer budgets this year.

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Publicis Groupe wins Loeries Regional Agency of the Year for the second consecutive year

Publicis Groupe Middle East & Africa has once again been named Regional Agency Group of the Year at the 2025 Loeries Awards, marking its second consecutive year at the top.

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