Marketing has undergone a profound transformation. In an era where content is consumed in micro-moments, the divide between media and creative has never been more costly.
Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key markets within the continent.
The creator economy is reshaping the global marketing landscape, projected to nearly double in value from US$250 billion today to US$480 billion by 2027. In Africa, this momentum is even more pronounced.
Desert Rainbow Multi-Services wins 48-hour Film Project East London, inspired to reach global heights.
Ster-Kinekor, as the official representative to Cannes Lions, is proud to announce Heineken as the official sponsor of the Cannes Young Lions Competition for South Africa.