Publicis Groupe Middle East & Africa has once again been named Regional Agency Group of the Year at the 2025 Loeries Awards, marking its second consecutive year at the top.
Africa is the future of experiential commerce — a vibrant, digital-first market where culture and community drive authentic brand connections and measurable impact.
At this year’s Loeries Creative Week, Machine is bringing one big question to the stage: What’s Your Obsession?
The Loeries Student Expo, powered by Publicis Groupe Africa, will once again take centre stage during Loeries Creative Week 2025, shining a spotlight on the brightest final-year brand communications students from across the region.
Publicis Groupe Africa has expanded its commerce division, Publicis Commerce, to give brands stronger, more integrated support as shopping habits continue to shift across digital and physical channels.