Influencer marketing has matured from a niche experiment into a multibillion-dollar force. By 2025, global creator spend has exceeded $30 billion and in South Africa nearly two-thirds of brands plan to increase their influencer budgets this year.
Publicis Groupe Middle East & Africa has once again been named Regional Agency Group of the Year at the 2025 Loeries Awards, marking its second consecutive year at the top.
Africa is the future of experiential commerce — a vibrant, digital-first market where culture and community drive authentic brand connections and measurable impact.
At this year’s Loeries Creative Week, Machine is bringing one big question to the stage: What’s Your Obsession?
The Loeries Student Expo, powered by Publicis Groupe Africa, will once again take centre stage during Loeries Creative Week 2025, shining a spotlight on the brightest final-year brand communications students from across the region.