Before attending Cannes Lions, I imagined it as the pinnacle of the advertising industry: a place where the world’s best work is celebrated and where conversations shape the future of the creativity. It certainly lived up to those expectations, but also offered some unexpected lessons.

Publicis Groupe Africa marked a historic milestone as it joined Publicis Groupe in celebrating 100 years of creativity, resilience, innovation and reinvention, while recognising the outstanding talent and work shaping the future of marketing and communications across the continent at the 2026 Giraffe Awards.

Publicis Groupe Africa is proud to celebrate the recognition of Andrea Quaye, who has been named Marketer of the Year at this year's Bookmark Awards.

Publicis Groupe Africa has landed 21 finalist nominations at this year’s Bookmark Awards, with Machine, LePub and StudioOne recognised for work spanning audience engagement, content, AI, experience design and technology.

Publicis Groupe Africa has appointed Jarred Trembath as Head of Influential, Sub-Saharan Africa, to lead the growth and evolution of the group's integrated creator marketing capability across the region.

The most interesting thing about nostalgia in marketing right now is how quickly the past is being turned into something people can book, buy, wear, watch, collect and share.

Despite increasingly sophisticated data and analytics, many organisations still struggle to achieve meaningful, differentiated, and lasting growth.

Historic wins, breakthrough shortlists and African jury representation mark a defining year for connected creativity across the Groupe.

Publicis Production South Africa is now one of only five Publicis Groupe Centres of Excellence worldwide, recognised for delivering world-class production work for global brands.

Publicis Groupe Africa Chief Creative Officer Pete Little has been appointed Vice Chairperson of the Creative Circle, the non-profit industry body that champions creative excellence in South Africa.