Lessons from Cannes Lions through the Open Chair lens
Before attending Cannes Lions, I imagined it as the pinnacle of the advertising industry: a place where the world’s best work is celebrated and where conversations shape the future of the creativity. It certainly lived up to those expectations, but also offered some unexpected lessons.
Written by Sohyeon Bang, Senior Conceptual Art Director – Machine | 9/14/2026 10:39:00 AM