Brands looking to make a meaningful contribution to the future of marketing are being invited to sponsor a brief for the next Effie College programme.
Effie South Africa, in partnership with Ipsos, has released the 2025 Trends Report, offering a focused view of what the 2025 winning cases reveal about driving marketing effectiveness in South Africa.
Effie South Africa has announced the introduction of two new local recognitions for the 2026 season, Agency of the Year and Marketer of the Year.
Marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every year, and the digital ecosystem we operate in has become increasingly complex.
Ad fraud in the age of artificial intelligence has escalated from a game of simple scripts into a highly sophisticated arms race. Powered by AI, global digital ad fraud losses are projected to reach $172 billion by 2028, Juniper Research estimates.