Katherine Jones and Hylton Heather explore the pivotal role of production in today’s advertising industry and how it has evolved from a back-office function to a strategic driver of creativity and efficiency.
Sharleen James, Chairperson of the ACA, addresses the gap between compliance and genuine transformation in South Africa’s advertising industry.
The 2024 Effie Awards South Africa Gala, held on the 24th of October at The Tryst in Woodmead, Johannesburg, celebrated outstanding marketing effectiveness.
Sharleen James, Chairperson of the ACA, outlines the association’s bold new direction, emphasising key initiatives such as the formation of industry-specific ‘Tribes’.
Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, focused on the evolving role of influencer marketing in achieving marketing effectiveness.