Driving Organic Search for Hyundai
Increase organic traffic to the Hyundai website, despite a decrease in search demand for related topics.
Increase Hyundai’s visibility in the search results for both branded terms, as well as highly competitive terms such as SUV, hatchback and sedan to influence brand perception and increase organic traffic to the website.
The Challenge:
Due to Covid, lockdown and economic downturn, search demand for Hyundai and car-related searches took a sharp decline over April and May 2020 and are yet to recover to pre-lockdown search demand. The challenge was to increase both branded and non-branded organic traffic and increase Hyundai’s visibility in the search results for highly competitive terms such as SUV, hatchback and sedan to influence brand perception and increase organic traffic to the website.
Our approach was to ensure Google had a better understanding of the website in order to increase Hyundai’s visibility in the search results for both branded and non-branded searches. The following summarises the main actions taken in order to increase Google’s understanding of the site and, in effect, increase organic traffic to the site:
- Using dynamic metadata and unique page titles for all pages targeting search terms
- Strategic footer links targeting highly competitive search terms
- Use of local SEO (Google My Business) in creating a better understanding of the dealership pages.
Results:
Since May 2020 we have successfully:
- Ranked Hyundai in the top 5 for branded and competitive non branded search terms.
- Significantly improved Hyundai’s branded visibility from 23% to 63%
- Put Hyundai in the lead for keyword rankings for non branded search terms compared to its competitors.
- Increase organic sessions to the website by 80%
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