Why Africa’s creator economy is the next global marketing frontier
The creator economy is reshaping the global marketing landscape, projected to nearly double in value from US$250 billion today to US$480 billion by 2027. In Africa, this momentum is even more pronounced.
Written by Ntokozo Nhlanhla, Executive Creative Director at Digitas Liquorice, | 5/6/2025 1:05:00 AM