If you are not the answer, you are not in the game
The most important consumer decision in Africa is not happening where brands are looking for it. It is not happening in store. It is not happening on a website. It is not even happening in search. It is happening in a moment most brands never see.
Written by Ingrid von Stein, Strategic Communications Lead_dentsu Africa | 7/28/2026 9:39:00 AM