The AI conversation quietly splitting CMOs from their agencies
AI is reshaping marketing. The temptation is to "plug in" AI to accelerate content, optimise media or reduce agency costs, and while those gains are real, they are merely incremental. The larger prize is not doing the same work faster but reimagining how the work gets done.
Written by Monica Gomes, Managing Director, the Brave Group | 8/25/2026 10:56:00 AM