Human truths, monsters & tribes: Thinking differently about inputs
Concepts like observations, insights, takeouts, and human truths can be misused, resulting in little connection between them and an absence of a useful "so what" when it comes to the business of marketing.
Written by Tumisang Matubatuba, Strategy Director at Delta Victor Bravo (representing eatbigfish in Africa) | 9/17/2024 10:00:00 AM