Old Friends Young Talent is the union of over 150 years of advertising and marketing experience in the form of six seasoned professionals, combined with enthusiastic young talent. Clients are involved early on, and often in the thinking and doing. Our process is simple. We dig, exploring the product and the marketplace, uncover insights, conceptualize, select the best mediums to solve the marketing problem, then write, art direct, and design. Our communications are always 360°, and have strong digital components.
The young talent comes from design schools, ad schools, technikons and universities. They live in the townships, the city and the suburbs. They are a creative pool and an insight factory, tasked to gather intelligence and insights where they live, among their pals, peers and neighbours.
These ingredients allow us to identify and solve Beautiful Problems using culturally relevant, evolving, original and indigenous South African work.