Rewarding creative excellence across Africa and the Middle East
The Loeries has been rewarding creativity for over 40 years.
As Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries, a proudly not-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.
Culminating in the biggest creative gathering in the region, Loeries Creative Week brings together the best, most innovative minds from our industry for a festival that offers networking, creative inspiration and the recognition of great work.
The creative economy across Africa and the Middle East is world-class and has great potential to offer employment to our talented youth, and the Loeries places a significant emphasis on education and development. As such, the Loeries contributes to development within our industry by investing into programmes such as the creative industry's richest bursary, the Creative Future Scholarship.
Other initiatives and activities include the Loeries Travelling Exhibition, the Official Rankings and Loeries Creative Week, which hosts Judging Week, the DStv Seminar of Creativity, MasterClasses and the highly acclaimed Loeries Award Shows, which take place over two nights.
The Loeries continues to grow each year, remaining the region’s primary measure of creative excellence.
The Loeries is internationally recognised, included in the WARC Report and is the only award endorsed by the Association for Communication and Advertising (ACA), the Brand Council South Africa (BCSA), the Creative Circle (CC), the Commercial Producers Association (CPA), IAB South Africa, the Exhibition Association of Southern Africa (EXSA), the South African Institute of Architects (SAIA) and the South African Institute of the Interior Design Professions (IID).