Company News

Traffic is up. Campaign performance looks strong. Media investment is optimised. So why are sales not growing at the rate you expected?

By advertising on Daily Investor, South Africa’s top financial businesses reach the publication’s highly-engaged audience.

A reflection on growth, purpose and building Africa’s future, highlighting new partnerships, the expansion of Ascent Africa and Clarence AI, the importance of authentic storytelling, and the role of African women in driving innovation, leadership and meaningful change.

Wonder is strengthening its strategic leadership as the agency enters its next phase of growth, with Johannesburg-based Lotang Mokoena stepping into the role of Head of Strategy.

The marketing industry often recognises opportunities only after consumers have already made them part of everyday life. WhatsApp may be one of the clearest examples.

The Plug’d by Telkom student challenge gives University of Johannesburg students the opportunity to tackle a live commercial brief centred on the question: how can connectivity be turned into meaningful opportunity for young South Africans?

Ad verification dashboards give a false sense of security, costing media budgets millions. Is your media money safe because invalid traffic (IVT) is under control and viewability is high?

This year, Faith & Fear x Retroviral struck GOLD for the best B2B campaign of the year at the Ad Age Small Agency Awards.

Publicis Groupe Africa is proud to celebrate the recognition of Andrea Quaye, who has been named Marketer of the Year at this year's Bookmark Awards.

Everyone agrees that attention is fragmented. The more consequential change is that media stopped charging the same price for good and bad advertising.

Most CMOs running South Africa's biggest brands have never run the one audit that would embarrass them: mapping spend by output instead of by advertising partner. When one finally did it this year, they found that four separate line items produced one and a half distinct capabilities.

In this #SessionWithOurJury interview, Boniswa Pezisa, reflects on defining and judging this new category.