Company News

As generative AI rapidly transforms the marketing landscape, the future of agencies is not about replacement but reinvention.

Everyone is looking to AI to unlock the next phase of growth, yet across organisations, growth is stalling. Not because there is a lack of data. Not because the technology is not working, because businesses cannot act on what they already have.

Allan Gray and Accenture Song South Africa won South Africa’s only D\&AD Pencil in 2026 for A Seat at the Table, earning a Wood Pencil in Spatial Design.

Reviews build trust, which is the main thing South African customers are looking for before they hit the “buy” button.

Organisations are investing heavily in AI, but many initiatives fail to deliver impact — not because of the technology, but because of where they start.

International keynote speaker brings a culture-first marketing perspective to Africa’s biggest marketing conference.

Prospect South Africa secured multiple wins at the 2026 MMA SMARTIES SA Awards, recognising its innovative, performance-driven campaigns and strong impact in digital marketing.

GEO and AEO are two closely related but distinct disciplines. And if you are a CMO hoping to compete in the answer economy, understanding how they differ and how to design for both is becoming increasingly urgent.

Red Star is driving a shift toward story-led brand integration, where brands are seamlessly woven into narratives rather than added as traditional ads.

South Africa’s leading financial and investing community can be found on Daily Investor.

These partnerships reflect The Mark Awards’ focus on delivering a considered, end-to-end experience, both on the night and across its broader platform.

A practical look at how Google’s AI-powered search is changing SEO, why quality content still matters, and how businesses can adapt to attract higher-value traffic.