Company News

Despite ongoing economic challenges, South African consumers are demonstrating resilience and financial optimism, with 83% planning to save more money in the coming year, according to new research from consumer insights agency KLA using YouGov Profiles+ data.

Ogilvy South Africa has been named overall Agency of the Year at the Financial Mail AdFocus Awards 2025, a prestigious accolade earned through a year of exceptional creativity, strategic excellence and consistent effectiveness.

Brands must ensure that platforms and bots can find them, cite them, and up-rank them, making Generative Engine Optimisation (GEO) a vital addition to existing SEO and SEM efforts.

We do not just work together; we connect, we laugh, and we build relationships that make collaboration seamless.

The MediaShop is proud to announce that our Johannesburg Managing Director, Dashni Vilakazi, has been invited to join the Round Two Judging panel for the prestigious 2025 International ECHO Awards.

Joe Public has secured the Large Agency of the Year title at the 2025 FM AdFocus Awards for the third consecutive year, reinforcing its position as South Africa's premier independent advertising agency.

BusinessTech’s audience responds exceptionally well to marketing campaigns.

Ogilvy South Africa has been crowned 2025 SMARTIES Agency of the Year, earning 16 awards — including 13 Golds — for its leadership in modern, digital-first marketing.

Dentsu’s latest Wisdom Series: X-Rated Conversations episode delivers a bold, unfiltered look at why culture is more than a marketing trend — it’s the driving force behind brand relevance.

Penquin's Strategy Director, Thando Mxosa, talks on how brands have turned Black Friday into an echo chamber of sameness, calling for marketers to reconnect with real South African consumer behaviour and rebuild strategy with honesty, humanity, and courage.

Mzansi's favourite chicken brand launches #SoulFood2TheWorld — because the world needs our help.

The inaugural Effie College programme in South Africa has named its first winners, following a live brief sponsored by Nedbank and a multi-stage judging process grounded in Effie’s effectiveness principles.