Company News

Agencies, marketers, strategists, innovators, planners, leaders and creatives have until midnight on 19 May to submit their best work.

Companies that use sponsored articles to promote their products and services can expect excellent ROI on their marketing investment.

In a world where purchasing decisions are increasingly informed by online research, the automotive customer journey starts long before the test drive.

The belief that safety equates to success is a misconception that continues to plague digital marketing departments. This outdated mindset is suffocating innovation, strangling brand potential and prejudicing profits.

The ACA has launched ADventures, a bold new podcast created to inform, inspire and ignite conversation across the South African marketing and communications industry.

We invited our jurors and sponsors to participate in video interviews.

The ACA introduces GenEra — a fresh platform empowering young professionals in advertising. The launch event brings together bold voices to inspire the next generation of industry professionals.

While traditional agencies are still fine-tuning pitch decks and pretending to be digitally fluent, consultancies have already moved in, installed the tech stack, built the UX, launched the product, and sent the invoice.

Insights from KLA, in partnership with YouGov Profiles, reveal how Gen Z’s expectations are reshaping the financial services industry, with implications for banks and financial brands seeking to earn their trust and long-term loyalty.

Confirmed as the biggest marketing conference in Africa, the Nedbank IMC has released its agenda for this year’s event.

South Africa’s most successful companies choose to advertise on BusinessTech on a regular basis.

Effie Academy is now live in South Africa, bringing world-class marketing education to professionals and students alike. Two flagship programmes — Effie Fundamentals and Effie College — are now open for participation.