Company News

Accenture Song South Africa has capped a standout awards season by being named Best Digital Agency at the 2026 IAB Bookmark Awards, adding to a year of local and international recognition for its creative, technology and design-led work.

Volume is the easiest thing in the world to measure and the least useful thing to celebrate. The boardroom loves it precisely because it is big and simple. It tells you almost nothing about whether the work is any good or whether the investment paid off.

The Mark Awards celebrates the people, work and organisations shaping South Africa’s marketing, advertising, design, media and communications industries.

With the appointment of Albert De Andrade and Lerato Moleko, Penquin supercharges its creative and strategic energy.

Managing Director, Mandy Davis reflects on an unconventional career journey and the lessons in resilience, growth and leadership she hopes will inspire women this Women's Month.

Beat the competition by reaching prospective customers first.

AI is reshaping marketing. The temptation is to "plug in" AI to accelerate content, optimise media or reduce agency costs, and while those gains are real, they are merely incremental. The larger prize is not doing the same work faster but reimagining how the work gets done.

As generative AI transforms marketing, South African women are helping redefine how creative work gets made for global brands.

The industry's favourite story is that retail media is cannibalising digital advertising: that brands are quietly moving money out of paid social and search because the ROI story is cleaner and the data sits closer to the till. It's a tidy narrative, and it's wrong, or at least incomplete.

GoTyme Bank has partnered with 947 Joburg Day as an official bank partner, aligning the recently rebranded bank with one of Gauteng’s biggest music and lifestyle events.

The Mark Awards celebrates the people, work and organisations shaping South Africa’s marketing, advertising, design, media and communications industries.

Traffic is up. Campaign performance looks strong. Media investment is optimised. So why are sales not growing at the rate you expected?