Company News

Across industries, organisations are rushing to adopt AI to improve productivity, automate processes and accelerate decision-making. Yet amid the excitement, a more important question is often overlooked: if your competitors can access the same technology tomorrow, what makes your business impossible to copy?

The independent agency group took home 36 Loerie Awards across both nights, including a record 3 Grand Prix, and being named Agency of the Year and Independent Agency of the Year.

Accenture Song South Africa won 15 Loeries, 13 of them for The Philipstown WireCar Grand Prix, including five Golds, ahead of the documentary's International Emmy nomination.

Global head offices have long been accused of telling a single story about African consumers. Dhatchani Naidoo, Managing Partner at Delta Victor Bravo, which represents eatbigfish in Africa, argues that South African boardrooms are just as guilty. Drawing on Africa’s Beautiful Constraints, she looks at what that blind spot costs businesses, and why the fix starts with who’s in the room.

The ACA’s six-part Agency Commercial Edge masterclass series will help agencies build the commercial skills required to compete effectively, win better business and protect the value of their work. A free introductory session will be held online on 12 November.

Beat the competition by reaching prospective customers first.

Not all content is equal, and AI should not be applied uniformly across all content types. The Forge Content Production Hierarchy helps teams determine the right level of human involvement for each content category.

For years, the industry had an intellectual firewall ready to deflect that question. We divided our world neatly into two camps

Adopt the technology. Build the audience. Enter the market. Partner with the creator and move faster than everyone else. That worked when access was scarce. Today, access is everywhere.

More brands are investing in building their own creative and marketing capabilities. I'm a big believer in this model, having spent years building and running internal agencies. But I also think many brands are getting some of the fundamentals wrong.

A campaign is only as strong as its ability to reach the right people, in the right context, with the right message, at the right moment. AI transforms every dimension of channel strategy and campaign execution.

In professional services, it's possible to have teams working at full capacity, calendars filled with meetings and deadlines, and still find that the financial performance does not reflect the effort being invested.