Company News

South African independent agency formalises a new operating model as brands face rising complexity across channels, markets, audiences and technology.

At Forge, we use the Collaborative AI Sprint: a structured process where AI generates volume and humans add taste, context, and critique. The result is a faster, higher-quality creative process.

Your business can benefit from Smart Money’s large and engaged audience by getting its executives featured on the podcast.

A brilliant brief produces brilliant work. A vague brief produces vague work, no matter how sophisticated your AI tools.

The signals shaping business, media, technology and consumer behaviour across Africa.

Kozani is an AI-powered perinatal mental health companion built to support expectant and new mothers across under-resourced South African communities.

Dr Augustine Fou has been asking advertisers a question for nearly two decades, and it is never the one they brace for.

Strategy is the bedrock of all great advertising. Before AI can be used effectively in a brand's marketing, the humans in the room must do the irreplaceable work of defining what the brand stands for, who it speaks to, and why it matters.

As Mental Health Awareness Month shines a spotlight on workplace wellbeing, Annemie Burger, HR Director at Penquin, explains how psychological safety helps employees speak up, collaborate more effectively and contribute their best work.

Global brands are bringing more creative, digital, media, and data capabilities closer to their businesses. Hoorah believes South Africa is moving in the same direction, accelerated by AI, cost pressure, and the growing demand for always-on content.

Africa has never had a shortage of ideas. It has never lacked creativity or talent. What it has lacked is ownership.

Publicis Groupe Africa has earned 65 finalists at the Loeries 2026, ahead of the awards nights in Cape Town on 8 and 9 October.