Company News

GEO and AEO are two closely related but distinct disciplines. And if you are a CMO hoping to compete in the answer economy, understanding how they differ and how to design for both is becoming increasingly urgent.

Red Star is driving a shift toward story-led brand integration, where brands are seamlessly woven into narratives rather than added as traditional ads.

South Africa’s leading financial and investing community can be found on Daily Investor.

These partnerships reflect The Mark Awards’ focus on delivering a considered, end-to-end experience, both on the night and across its broader platform.

A practical look at how Google’s AI-powered search is changing SEO, why quality content still matters, and how businesses can adapt to attract higher-value traffic.

Ascent Africa helped drive Spinnaker Support’s South African market entry through a strategic executive engagement focused on leadership, enterprise technology and business transformation.

Publicis Production South Africa is now one of only five Publicis Groupe Centres of Excellence worldwide, recognised for delivering world-class production work for global brands.

Dentsu Africa has taken top honours at the 2026 Pitcher Awards, securing Advertising Agency Network of the Year and delivering one of the strongest cross-market performances at the continent’s leading creative benchmark.

A blood-stained newspaper front-page campaign highlights the impact of period poverty on millions of South African schoolgirls and calls for support to provide free sanitary products.

Retroviral team members selected to serve as judges across some of the advertising and communications industry’s most respected awards programmes.

The Association for Communication and Advertising and Effie Awards South Africa have extended the deadline for entries into the 2026 Effie Awards South Africa programme.

Mandy Davis, Managing Director at Penquin, explores why brands need to humanise how they communicate about artificial intelligence in order to build trust, manage perception and protect long-term reputation in an era of rapid technological change.