Company News

The advertising industry has found its newest villain: the agentic bot. It doesn't just click. It hesitates, scrolls, pauses and browses in the halting, human way real people do.

This article reflects on Two Tone Global's first year partnering with GWM South Africa, highlighting how strategic communications, authentic storytelling and culturally relevant marketing helped transform brand perception, build consumer trust and position GWM as a culturally connected challenger brand in the local automotive market.

Publicis Groupe Africa has appointed Jarred Trembath as Head of Influential, Sub-Saharan Africa, to lead the growth and evolution of the group's integrated creator marketing capability across the region.

The most interesting thing about nostalgia in marketing right now is how quickly the past is being turned into something people can book, buy, wear, watch, collect and share.

For years, Africa has been framed as marketing's next big opportunity. The emerging market. The growth story. The region to watch. But what if we have been looking at it the wrong way?

GoTyme Bank unveils its new brand and vision to become South Africa's most loved bank, highlighting its customer-first approach, digital innovation, low-fee banking, and plans to make everyday banking simpler and more rewarding.

How hard is your money working for you?

As algorithms increasingly shape how consumers discover content, brands are being challenged to rethink the role of social media within their organisations.

The returning Design juror gives his view on how excellence in marketing and business has shifted over time.

Effie Awards South Africa has announced 45 finalists for the 2026 programme, following the first round of judging.

2026 Fast Food and QSR Report, delivered by Rogerwilco in partnership with YOUKNOW Technologies and Eighty20, reveals why the brands consumers talk about, search for and ultimately buy are not always the same.

For many brands, the measurement maturity gap is showing up as a significant growth divide.