Company News

Rainmaker Media has once again stepped up as an Associate Partner for the 2026 awards.

Penquin’s Strategy Director, Thando Mxosa, argues that true marketing success in 2026 will come from understanding human motivation and the ‘why’ behind behaviour, not just obsessing over data and dashboards.

Marketing still lags other departments in using AI tools in decision-making. But for most marketers, the problem is no longer data scarcity, it’s that they are drowning in numbers and starved for decisions.

Top experts from RMB and beyond will unpack the factors that can move the local and global economies from their carbon-heavy realities to a net-zero ambition.

Ad fraud in the age of artificial intelligence has escalated from a game of simple scripts into a highly sophisticated arms race. Powered by AI, global digital ad fraud losses are projected to reach $172 billion by 2028, Juniper Research estimates.

Wonder has promoted Clementine Mojapelo to Business Director, recognising her leadership, strategic depth and impact across key client partnerships.

New report argues agencies must move beyond time-based models as AI undermines legacy remuneration based on selling hours.

Effective 01 March 2026, The MediaShop Durban relaunches to operate as Park Media Buying.

Melanie Campbell has joined Hoorah (a recognised leader in in-housing and African creativity) as managing partner.

The Mark Awards has announced independent creative company Wonder as the sponsor partner for its prestigious Best of Show accolade.

Carat South Africa has been named Most Balanced Media Agency of the Decade, the first-ever SCOPEN award of its kind.

Joe Public has been voted Most Balanced Creative Agency of the Decade at the inaugural SCOPEN Africa Decade Awards.