Company News

Ged Nooy, GM at Field Force, looks at why convenience retail demands a distinct strategy — and how better data, visibility, and in-store execution can unlock growth in one of South Africa’s most overlooked high-potential channels.

OLIVER South Africa has once again been recognised among the country’s most effective in-house agency partners, winning Best of Show and Gold in Experience, plus two Bronzes in Innovation at the recent The Mark Awards 2025.

The second session of the 2025 Marketing Masterclass series delved into what it takes to build a successful marketing career in today’s fast-changing world.

Publicis Groupe Africa has expanded its commerce division, Publicis Commerce, to give brands stronger, more integrated support as shopping habits continue to shift across digital and physical channels.

A weakness that continues to plague media agencies is being treated as channel implementers instead of idea architects. Not because they lack strategic depth, but because the industry too often fails to tap into it.

Every company dreams of creating brand tribalism for its products the way Nike and Apple have done so successfully. Why is that?

The 2025 New Generation Social & Digital Media Awards, scheduled for 23 September 2025, have once again recognised the agencies setting the benchmark in South Africa’s digital and social media landscape.

Effie South Africa is pleased to announce that tickets for the 2025 Effie Awards Gala are now available for purchase.

The Quarterly Buzz leverages the YouGov BrandIndex tool, a dynamic platform that consistently evaluates public sentiment of over 200 brands in South Africa across eight categories.

In a world of constant change, Penquin CEO Veronica Moleele shares how adaptability, innovation, and brave leadership keep the agency ahead — not just reacting to change, but shaping it.

The first webinar in the 2025 Marketing Masterclass series, hosted by Daily Maverick with eatbigfish Africa, ACA, and MASA, explored the skills marketers need to thrive in a rapidly shifting landscape.

Happy Friday’s “Forever Young” campaign with Alta du Toit highlights the timeless joy of adults with intellectual disabilities.