Company News

Sean Devlin, Business Development Director at Penquin, explains why brands unlock stronger strategic value, better creative work and more meaningful business results when they treat agencies as true partners rather than suppliers.

Directed by Zee Ntuli and produced by Darling Films, the hero film is built from over 300 photographs, where photography, edit and score all embody a single idea.

FAME Week Africa is turning up the volume on the business of music with the launch of Music Week, a new industry platform bringing together three of Africa's leading music gatherings under one umbrella from 28 – 31 October 2026 in Cape Town.

FoneYam (A Pepkor product) joins forces with Dentsu School of Influence powered by CSA to help unlock the future of South Africa's creator economy.

In this opinion piece, Kelvin Watt, Chairperson of Nielsen Sports SA, looks at why the Comrades Marathon’s 2026 YouTube broadcast may prove to be a turning point for live sport.

BusinessTech is South Africa’s largest and most trusted business news website, with an impressive audience of over 5.3 million monthly readers.

Change management has an image problem for a reason. It has too often been reduced to a predictable pattern: top-down announcements, generic communications, mandatory training, and feedback loops that rarely lead to visible action.

Effie Worldwide has released the 2025 Effie Index (effieindex.com), the definitive global ranking of marketing effectiveness.

AI adoption without strategy is not progress, it is risk.

Retail media has quickly become one of the fastest-growing segments in the marketing ecosystem.

When deadlines are tight and expectations are high, you just have to have a Director with the X-factor.

Boards, CMOs and FDs are no longer asking who can run their campaigns, but rather who will share risk on producing the results that matter. The industry needs more than a performance agency to meet these needs.