Company News

In this opinion piece, Kelvin Watt, Chairperson of Nielsen Sports SA, looks at why the Comrades Marathon’s 2026 YouTube broadcast may prove to be a turning point for live sport.

BusinessTech is South Africa’s largest and most trusted business news website, with an impressive audience of over 5.3 million monthly readers.

Change management has an image problem for a reason. It has too often been reduced to a predictable pattern: top-down announcements, generic communications, mandatory training, and feedback loops that rarely lead to visible action.

Effie Worldwide has released the 2025 Effie Index (effieindex.com), the definitive global ranking of marketing effectiveness.

AI adoption without strategy is not progress, it is risk.

Retail media has quickly become one of the fastest-growing segments in the marketing ecosystem.

When deadlines are tight and expectations are high, you just have to have a Director with the X-factor.

Boards, CMOs and FDs are no longer asking who can run their campaigns, but rather who will share risk on producing the results that matter. The industry needs more than a performance agency to meet these needs.

It’s a name you know, you love, and can always rely on.

As Gogo says, you can’t choose how you came into this world. But you can choose Metropolitan.

TopAuto offers many different advertising products — and our marketing team will help you build the perfect marketing strategy.

Tahaab Rais joins the Nedbank IMC 2026 line-up with a practical keynote on the human side of change, exploring how behaviour, decision-making and motivation shape marketing in a technology-driven world.