Company News

It is won by influencing what gets discovered, recommended, and bought.

AB InBev’s Hansa Pilsener has launched a new radio campaign taking a dig at Gen Z’s work ethic versus the beer that’s brewed for people over 30.

Entries for The Mark Awards 2026 have officially closed, marking the end of this year’s submission period across the programme’s seven pillars.

Your marketing campaigns must be seen by the South Africans who are paying attention and have the financial means to take action.

The ACA and Effie South Africa are proud to announce that Owame Mapedi has been selected as one of 12 global fellows for the inaugural Effie LIONS Foundation 2026 Voices of the Future programme.

As AI reshapes global marketing, South Africa's township economy offers a timely lesson: in a world of algorithms, trust is still built between people, not platforms.

The ‘skills gap’ remains an enduring talking point in Africa. Not enough coders, not enough data scientists, not enough digital marketers. But as we argued in the Africa’s Beautiful Constraints white paper, the problem isn’t a shortage of skills, it’s a shortage of recognition.

With less than one week to go, The Mark Awards 2026 is approaching its final entry deadline of 20 May.

While SA has no standalone AI law just yet, global regulations, such as the EU’s AI Act, will apply the moment South African campaigns touch overseas audiences.

This puts your brand top of mind at a time when South African’s are actively seeking out information.

It is already visible on our streets, in our communities and at our tables.

The Mark Awards has announced a late entry extension for its 2026 programme, with submissions now open until 20 May 2026.