Company News
Unlocking profits by integrating behavioural economics with advanced MMM
Issued by Incubeta , 4/23/2026 10:28:00 AM
By adding behavioural economics to the power of advanced mix marketing modelling (MMM), CMOs are now able to move beyond channel‑level optimisation to design offers, messages and experiences that shifts behaviour and changes outcomes in real time.
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Mark Awards expand Leadership pillar with ACA collaboration and 2026 jury announcement
Issued by The Mark Awards , 4/23/2026 8:00:00 AM
The Mark Awards has expanded its Leadership pillar for 2026 in collaboration with the Association for Communication and Advertising (ACA).
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From insight to impact: MASA approves Rogerwilco research as CPD learning content
Issued by Rogerwilco , 4/22/2026 10:20:00 AM
Approval recognises the role of locally produced marketing insight in advancing professional standards and continuous learning across the industry.
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Advertise to South Africa’s top investing and finance community
Issued by Broad Media , 4/22/2026 8:36:00 AM
Daily Investor is the go-to finance and investing news website in South Africa, making it the best place to advertise your products and services.
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LIV Golf South Africa becomes second most-watched golf event on SuperSport in debut year
Issued by Nielsen Sports SA , 4/21/2026 12:36:00 PM
According to Nielsen Sports South Africa, LIV Golf South Africa made an immediate impact in its debut year, ranking as the second most-watched golf event on SuperSport in the 2025/2026 season.
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The power of the unexpected: Why we lead with unreasonable hospitality
Issued by Penquin , 4/21/2026 8:00:00 AM
Veronica Moleele, CEO of Penquin, shares why leading with unreasonable hospitality has become one of the agency’s most powerful differentiators and a driver of lasting client relationships.
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Record sales, shifting rules: The new battle for South Africa’s car buyers
Issued by Rogerwilco , 4/17/2026 8:21:00 AM
South Africa’s automotive market rebounded strongly in 2025, with 596,818 new passenger vehicles sold, a 15.7% year-on-year increase and the highest annual performance since 2008.
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Dentsu launches new influence model with CSA as brands shift from reach to relevance
Issued by dentsu , 4/16/2026 12:00:00 PM
Dentsu Influence, powered by CSA, brings media, creators, culture and PR into one integrated offering for modern brand growth.
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Takealot and CANSA’s cheeky campaign reminds men to ‘check your package’
Issued by Joe Public , 4/16/2026 9:41:00 AM
This April, for Testicular Cancer Awareness Month, Takealot partnered with the Cancer Association of South Africa (CANSA) to transform the nation’s favourite delivery experience into a reminder to ‘Check Your Package’.
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The Mark Awards announce 2026 Experience jury
Issued by The Mark Awards , 4/16/2026 8:00:00 AM
The 2026 Experience pillar jury brings together leaders across customer experience, user experience and digital engagement.
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South Africa’s largest online news publishers
Issued by Broad Media , 4/15/2026 1:02:00 PM
IAB South Africa’s data for March 2026 showed that Broad Media had 714,930 daily readers across its news websites.
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Strategy does not win. Execution does
Issued by dentsu , 4/15/2026 11:54:00 AM
We have never struggled to generate ideas. As an industry, we are strong on insight. Strategies are increasingly sophisticated. Human truths are well understood. Data is abundant. Platforms promise optimisation and performance.
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