Company News

Historic wins, breakthrough shortlists and African jury representation mark a defining year for connected creativity across the Groupe.

L'Oréal South Africa and ReachPlayers have partnered to redefine beauty marketing in gaming through immersive in-game branded content for Maybelline New York, Garnier, and CeraVe.

FAME Week Africa and Frames of Freedom launch new initiative connecting Africa's brightest film researchers with the screen industry.

The release announces the live agenda for Nedbank IMC 2026, a full-day marketing conference taking place in Johannesburg and online, featuring local and international speakers across marketing, creativity, culture, technology and leadership.

The Cape Town-based games and gamification studio argues that the brands best positioned for the AI era are those that prioritise human-centred design over output volume.

To help new fried chicken brand Cheekies Chicken compete against industry giants without a big advertising budget, Mediology created Chicken Maps — a clever guerrilla campaign using Google Maps.

The United Exports chief growth officer gives his opinion on what excellence in marketing and business looks like these days, and what trend, shift or challenge is having the biggest impact on organisations today.

Dentsu X has partnered with Africa Creative Agency to lead the media and partnership strategy for both WAV Festival 2027 and Africa House.

As artificial intelligence reshapes the global economy, a growing skills divide is emerging in the marketing and creative industries, and South African professionals may need to move quickly to keep pace.

In South Africa, girls as young as 10 are singing lullabies to babies they were never old enough to have. Amnesty International’s latest “Lullaby” campaign confronts the reality of the rise in children raising children.

Veronica Moleele, CEO of Penquin, explains why real ROI is built through long-term partnership, trust, and brand thinking that plays the long game.

Why good architecture, security discipline and long-term thinking still matter more than AI-driven shortcuts in software development.