Company News

We invited our jurors and sponsors to participate in video interviews.

The ACA introduces GenEra — a fresh platform empowering young professionals in advertising. The launch event brings together bold voices to inspire the next generation of industry professionals.

While traditional agencies are still fine-tuning pitch decks and pretending to be digitally fluent, consultancies have already moved in, installed the tech stack, built the UX, launched the product, and sent the invoice.

Insights from KLA, in partnership with YouGov Profiles, reveal how Gen Z’s expectations are reshaping the financial services industry, with implications for banks and financial brands seeking to earn their trust and long-term loyalty.

Confirmed as the biggest marketing conference in Africa, the Nedbank IMC has released its agenda for this year’s event.

South Africa’s most successful companies choose to advertise on BusinessTech on a regular basis.

Effie Academy is now live in South Africa, bringing world-class marketing education to professionals and students alike. Two flagship programmes — Effie Fundamentals and Effie College — are now open for participation.

Brands are creating more content than ever — but is any of it actually working? Penquin CEO Veronica Moleele unpacks why intent is the real game-changer in marketing today.

The creator economy is reshaping the global marketing landscape, projected to nearly double in value from US$250 billion today to US$480 billion by 2027. In Africa, this momentum is even more pronounced.

Think creativity drives agencies? Penquin’s Sean Devlin reveals why business development is the real force powering growth, innovation, and industry relevance in 2025.

We’re proud to announce that Volkswagen Group Africa has reaffirmed its trust in Ogilvy South Africa by extending our long-standing partnership.

Final call for agencies and brands to showcase their standout work.