Company News

Award-winning premium gin brand Ginologist has appointed Penquin, as its strategic brand and communications partner to support its next phase of growth.

With South Africa’s youth unemployment crisis continuing to challenge graduates, a new nationwide university roadshow is set to reach more than 10,000 students across 15+ universities and colleges during August and September.

Publicis Groupe Africa has landed 21 finalist nominations at this year’s Bookmark Awards, with Machine, LePub and StudioOne recognised for work spanning audience engagement, content, AI, experience design and technology.

In an economy where AI systems synthesise responses instead of serving “Google and 10 blue links”, you can’t pay your way onto page one, because there is no page two. You are either in the answer set, or you essentially don’t exist.

The 2026 Springbok Coca-Cola campaign, with Joe Public as the lead agency, features a range of Springbok Fan Cans, with illustrated portraits of the most capped Boks, including five Women Boks.

Retroviral has promoted Koketso Masisi to its first Executive Creative Director, reinforcing its focus on creativity that drives earned attention, cultural relevance and commercial impact.

There are three main reasons why the large majority of press releases go unpublished.

Organisers expect the event to sell out and encourage anyone planning to attend to secure their seats soon.

The advertising industry has found its newest villain: the agentic bot. It doesn't just click. It hesitates, scrolls, pauses and browses in the halting, human way real people do.

This article reflects on Two Tone Global's first year partnering with GWM South Africa, highlighting how strategic communications, authentic storytelling and culturally relevant marketing helped transform brand perception, build consumer trust and position GWM as a culturally connected challenger brand in the local automotive market.

Publicis Groupe Africa has appointed Jarred Trembath as Head of Influential, Sub-Saharan Africa, to lead the growth and evolution of the group's integrated creator marketing capability across the region.

The most interesting thing about nostalgia in marketing right now is how quickly the past is being turned into something people can book, buy, wear, watch, collect and share.