Company News

Advanced forensic analytics, as opposed to verification (probabilistic), reveals the truth about your campaign: how many real people see your ad.

In an industry shaped by collaboration, creativity and shared ambition, moments to come together in person matter more than ever.

Annemie Burger, HR Director at Penquin, unpacks why mid-year fatigue is hitting employees hard and shares practical ways to reset energy, focus and wellbeing before burnout takes over.

Over time, what I have seen, experienced, and learnt, alongside some of the most brilliant teams across our region, is that recognition is not the story. The real story is why certain work keeps showing up.

Chicken Licken has once again raised the bar for local storytelling with its latest campaign, SoulSister – Anything for a soul sister.

As generative AI rapidly transforms the marketing landscape, the future of agencies is not about replacement but reinvention.

Everyone is looking to AI to unlock the next phase of growth, yet across organisations, growth is stalling. Not because there is a lack of data. Not because the technology is not working, because businesses cannot act on what they already have.

Allan Gray and Accenture Song South Africa won South Africa’s only D\&AD Pencil in 2026 for A Seat at the Table, earning a Wood Pencil in Spatial Design.

Reviews build trust, which is the main thing South African customers are looking for before they hit the “buy” button.

Organisations are investing heavily in AI, but many initiatives fail to deliver impact — not because of the technology, but because of where they start.

International keynote speaker brings a culture-first marketing perspective to Africa’s biggest marketing conference.

Prospect South Africa secured multiple wins at the 2026 MMA SMARTIES SA Awards, recognising its innovative, performance-driven campaigns and strong impact in digital marketing.