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Not all content is equal, and AI should not be applied uniformly across all content types. The Forge Content Production Hierarchy helps teams determine the right level of human involvement for each content category.

For years, the industry had an intellectual firewall ready to deflect that question. We divided our world neatly into two camps

Adopt the technology. Build the audience. Enter the market. Partner with the creator and move faster than everyone else. That worked when access was scarce. Today, access is everywhere.

More brands are investing in building their own creative and marketing capabilities. I'm a big believer in this model, having spent years building and running internal agencies. But I also think many brands are getting some of the fundamentals wrong.

A campaign is only as strong as its ability to reach the right people, in the right context, with the right message, at the right moment. AI transforms every dimension of channel strategy and campaign execution.

In professional services, it's possible to have teams working at full capacity, calendars filled with meetings and deadlines, and still find that the financial performance does not reflect the effort being invested.

As AI transforms the workplace, some of the professionals whose businesses increasingly depend on it are questioning whether their roles will remain relevant. Nowhere is that paradox more apparent than in creative project management, where AI is not removing the need for great project managers; it is fundamentally upgrading what we need them to do.

At the 2026 South African Effie Awards, Joe Public won Agency of the Year, and the agency’s first Gold Effie for UberEats, while Joe Public client SAB was named #3 Marketer of the Year.

Women for Change and Edelman South Africa claim the Grand Effie; inaugural Marketer and Agency of the Year honours recognise Women for Change and Joe Public

Inspired by the constitutional image of justice under a tree, the Imbizo asks who gets to speak, who is heard and who benefits as indigenous languages and knowledge enter the digital age.

99c unveils new AI capabilities built to enhance client delivery

Reviews build trust, which is the main thing South African customers are looking for before they hit the “buy” button.