THE SITUATION

Jaiz Bank is Nigeria’s first non-interest financial institution and its operations are guided by the tenants of Sharia. Due to it’s operating tenants, the bank is viewed as an Islamic Bank and it has seen minimal growth and acceptance from the wider non-Muslim audience.

OUR APPROACH

We identified the need to engage the market more deliberately through ideas that speak to the Bank’s operating philosophy. Taking the conversation away from its Sharia principles to the core of the business’ ideals – For a better Life. One major factor that stands Jaiz Bank out from the rest are the ethics that guide their services. We took an emotive approach to telling our story with an emphasis on ethics and moral codes as humans. The story was a call to humanity to do the right thing by showing support, assistance and offering comfort to those in need and for the actualization of dreams of those around us. With Jaiz Bank as the metaphorical hero stepping in to offer assistance when no one else would.