THE SITUATION

Hollandia Evaporated milk is a key contender in its segment. Before it’s advent in the market, evaporated milk was consumed in tins and storage was always an issue. Hollandia Evaporated Milk comes in a Tetra pack with varying SKUs for single and multiple us. Research has shown that breakfast is the most important meal of the day and a time for family bonding. The brand needed to reinforce this proposition to get its target audience to consume breakfast every morning as the right start to the day.

OUR APPROACH

Mothers are the primary targets for the brand as they are responsible for purchases and meal choices within the home. It was not just enough to communicate that Hollandia Evaporated Milk was the milk to have a right start to the day but to also showcase mum as a hero who multitasks and does all she can to get her family ready for the day.